Adversity Game
by Jeff TabacmanAverage User Rating:
"Adversity," the game of crazy mixed-up ads is a game like no other. The objective of the game is to create extremely far-fetched yet realistic ads by pairing up popular ad slogans with completely different products than was originally intended. The team or individual to earn enough cash to hire the ultimate spokesman (Max Madison) for an astronomical fee of $1,000,000 will win the game.
To say this game is unique is an understatement. We invited a few couples over to our home a few nights ago to try the game out. We were all new to the game. We had no idea what to expect. The one thing that we had in common was that we loved to watch television, most notably for the commercials.
Each team (ad agency) uses a real life ad slogan to sell one of four products on a card. The other teams (agencies) must attempt to guess which products go with each slogan. Teams earn large dollars for guessing right and unfortunately lose much more when they guess wrong. The game includes 400 slogans from real ads and 240 real products.
So we embarked on our first game with a few side bets thrown in. Right away, the laughs started. The marketing ingenuity that we came up with undoubtedly will lead us to long lasting careers in some large advertising company. We were ready to help out those companies working on Superbowl ads.
What makes this game great and so much fun to play is that the ad slogans that were used were never intended to be used with some of the chosen products. This creates an environment of creativity, laughter and hours of fun.
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