Made You Look: How Advertising Works and Why You Should Know
What do you usually talk about when you get together with friends or acquaintances? Is it politics? Is it religion? Is it sports? Is it relationships? It could be a number of things really but the one that it probably isn't is something that impacts our lives as we are living them. Advertising encompasses it all.
Advertising is not normally a regular topic of discussion. Yet you were probably exposed to it a very early age. It comes in a variety of mediums: television, radio, internet, billboards and a host of others. The average child view 40,000 televisions ads year. That can be an astounding fact. To say that advertising is somewhat powerful would be an understatement.
Advertising is very powerful and has been around a very long time dating back to ancient times. A brief history of advertising is included in this book which will definitely make you look at advertising in a different way. In fact, given the right advertising you might buy something you don't even need.
This book by Shari Graydon is designed for kids. The target of advertisers is not adults anymore. Children are the target more so now than ever. Advertising is far from limited to television, the information superhighway is a place where companies have created websites with cool games, contests, free stuff and graphics to attract youngsters. Mention is made of how some advertisers are even putting their ads into public bathroom stalls.
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The book also explains different examples of why some of the things they see in television and general advertising should not be tried at home. Children will feel very important when they come to realize that they have influence on their parents' buying and advertisers ads. If children don't like the ads, the advertisers will change it.
